Your Home is not for sale, your HOUSE is!

You've made the decision to sell your home! You will soon realize that now is the time to prepare yourself to move into the marketing mode, because you will soon be presenting your home to the market...the informed Buyer.

Getting Mentally Prepared

• Your home must become a "product"
• It can be difficult to think of your home as a mere product, as you have cherished memories and valued possessions that you have collected in your home
• Memories and possessions move with you; your beloved home must now become a house, the product for sale
• As with any product for sale, your house will have to be marketed to your target market, the informed buyer
• In order to market it properly, you must determine how you will package your home based on who your buyer is: a Couple, Young Family, Retired, a combination, etc.
• You want to package your house so that it is the most attractive to the buyer, because you want them to choose your house over any of the competition
• This requires your house to be presented in a way that reflects the ideal lifestyle that the buyer is looking to achieve by moving
• If the buyer is distracted by the way you have lived in your home, they won't be able to see how they can live in it themselves

To gain an edge over your competition, you must be priced right and must meet the buyer's expectations. The most effective way to do this is to...

STAGE IT!

A complimentary Home Staging consultation is included as part of Jeff Oleary's service to you. Home Staging services are available in the following areas: Mississauga, Toronto, Brampton, Milton, Oakville and Burlington.